In terms of PESO, word of mouth marketing is a form of what kind of media?

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Multiple Choice

In terms of PESO, word of mouth marketing is a form of what kind of media?

Explanation:
Word-of-mouth marketing is earned media in the PESO framework. It happens when third parties—customers, journalists, influencers—talk about your brand as a result of your PR and marketing efforts, but without you paying for the coverage or directly controlling it. This contrasts with paid media (advertising), owned media (your own channels), and the broader idea of shared media (content you actively co-create or distribute with audiences). The value lies in the credibility and trust that come from these independent conversations, rather than from a paid endorsement.

Word-of-mouth marketing is earned media in the PESO framework. It happens when third parties—customers, journalists, influencers—talk about your brand as a result of your PR and marketing efforts, but without you paying for the coverage or directly controlling it. This contrasts with paid media (advertising), owned media (your own channels), and the broader idea of shared media (content you actively co-create or distribute with audiences). The value lies in the credibility and trust that come from these independent conversations, rather than from a paid endorsement.

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